This article outlines eight strategies to improve brand recognition and sales.

Appropriate Subject Area(s):

Entrepreneurship, business management, marketing, branding

Key Questions to Explore:

• What is an enduring brand?

Introduction to lesson and task:

This lesson creates opportunities for students to work together to learn about branding and ideas to improve brand recognition.

Action (lesson plan and task):

• Ask students what they know about branding.
• Using a mind map on the board, brainstorm everything students know about branding.
• Ask students to name three top brands and discuss in small groups why they think these brands are so well known.
• Divide the class into eight groups. Give each group one of the eight rules suggested in the article to boost branding.
• Have each group read the concept and discuss what it means.  Have them brainstorm two examples where they have seen this strategy applied.
• Have students do a walkabout to see the other rules and examples of how they have been applied by the other groups.
• As a class, review and summarize the eight rules.

Consolidation of Learning:

• In pairs, have students select a brand and cite examples of how the brand has or has not applied the eight rules.

Success Criteria:

• Students understand the complexity of branding and what it takes for a brand to endure.

Confirming Activity:

• In an entrepreneurship class, have students develop a brand strategy for their venture, applying the eight rules.