This article outlines eight strategies to improve brand recognition and sales.
Appropriate Subject Area(s):
Entrepreneurship, business management, marketing, branding
Key Questions to Explore:
- What is an enduring brand?
Introduction to lesson and task:
This lesson creates opportunities for students to work together to learn about branding and ideas to improve brand recognition.
Action (lesson plan and task):
- Ask students what they know about branding.
- Using a mind map on the board, brainstorm everything students know about branding.
- Ask students to name three top brands and discuss in small groups why they think these brands are so well known.
- Divide the class into eight groups. Give each group one of the eight rules suggested in the article to boost branding.
- Have each group read the concept and discuss what it means. Have them brainstorm two examples where they have seen this strategy applied.
- Have students do a walkabout to see the other rules and examples of how they have been applied by the other groups.
- As a class, review and summarize the eight rules.
Consolidation of Learning:
- In pairs, have students select a brand and cite examples of how the brand has or has not applied the eight rules.
- Students understand the complexity of branding and what it takes for a brand to endure.
- In an entrepreneurship class, have students develop a brand strategy for their venture, applying the eight rules.