This is a case study of a Canadian entrepreneur who was able to redirect his company and guide it to success and is now facing new challenges.

Getting Started

Appropriate Subject Area(s):

Entrepreneurship, business management, opportunity identification, marketing

Key Questions to Explore:

  • How does a small Canadian company enter international markets?


Study and Discussion Activity

Introduction to lesson and task:

This lesson uses a variety of cognitive tools to help students think about different ideas to come to a good decision.

Action (lesson plan and task):

  1. Distribute part of the article up to and including the Challenge Question.  Do not distribute the expert advice.
  2. Ask students to read the case study in class or for homework.
  3. Ask each student to complete a PMI on the case study. Students jot down things they find positive (plus), things they find negative (minus) and things they find interesting about the case. (Appendix A)
  4. Organize students in groups of four to share their PMIs.
  5. Using the decision making model in Appendix B, have groups of four work through the model to come up with recommendations for Los Cabos Drumsticks.
  6. Using a walkabout, have each team share their recommendations with the rest of the class.

Consolidation of Learning:

  • Distribute the expert advice from the article.  Have each group compare their own recommendations with what the experts are saying.
Success and Additional Learning

Success Criteria:

  • Students are able to apply the cognitive tools to the case study and collaborate to reach a recommendation.

Confirming Activity:

  • Students use a T Chart to compare their recommendations to those of the experts.