This is a case study of a Canadian entrepreneur who was able to redirect his company and guide it to success and is now facing new challenges.
Appropriate Subject Area(s):
Entrepreneurship, business management, opportunity identification, marketing
Key Questions to Explore:
- How does a small Canadian company enter international markets?
Introduction to lesson and task:
This lesson uses a variety of cognitive tools to help students think about different ideas to come to a good decision.
Action (lesson plan and task):
- Distribute part of the article up to and including the Challenge Question. Do not distribute the expert advice.
- Ask students to read the case study in class or for homework.
- Ask each student to complete a PMI on the case study. Students jot down things they find positive (plus), things they find negative (minus) and things they find interesting about the case. (Appendix A)
- Organize students in groups of four to share their PMIs.
- Using the decision making model in Appendix B, have groups of four work through the model to come up with recommendations for Los Cabos Drumsticks.
- Using a walkabout, have each team share their recommendations with the rest of the class.
Consolidation of Learning:
- Distribute the expert advice from the article. Have each group compare their own recommendations with what the experts are saying.
- Students are able to apply the cognitive tools to the case study and collaborate to reach a recommendation.
- Students use a T Chart to compare their recommendations to those of the experts.