The article summarizes the challenges faced by Canada Post and recommends some actions to improve the financial situation of the organization.
Appropriate Subject Area(s):
Marketing, consumer studies, finance, competition
Key Questions to Explore:
- Canada Post is continuously challenged by new and improved e-commerce processes. How does an organization in this situation continue to survive and serve?
Introduction to lesson and task:
This lesson will encourage students to use diverse thinking to solve a complex problem.
Action (lesson plan and task):
- Ask students if they have home delivery of mail or if they fetch their mail from a community mail box. Discuss the merits and downside of each.
- Post the first two paragraphs of the article without the headline on the projector, ending with “transformational changes must be brought to bear.”
- Ask students to read these paragraphs, then using Think Pair Share, have them use a T-chart to outline the positive and negative impacts of:
- Charging for home delivery
- Reducing the number of delivery days
- Hiking the price of stamps
- Have them discuss these options and what is meant by transformational change.
- After a class discussion, distribute the balance of the article for the students to read.
- Using Edward de Bono’s Six Thinking Hats, have students discuss the Canada Post situation.
- In small groups, have students develop two or three recommendations, each with a rationale to support Canada Post’s transformation to success.
- Have each group report to the class one of its recommendations with the rationale.
Consolidation of Learning:
- Have each student prepare a letter to Public Services Minister Judy Foote outlining one of the recommendations with the rationale that supports it to influence the shape of Canada Post tomorrow.
- Students understand the issue and are able to write a cohesive letter to the Minister clearly outlining a solution with a rationale.
- Organize the class into two sides. Have students debate the following topic:
- Canada Post is no longer relevant to a digital economy.