The article summarizes the challenges faced by Canada Post and recommends some actions to improve the financial situation of the organization.

Getting Started

Appropriate Subject Area(s):

Marketing, consumer studies, finance, competition

Key Questions to Explore:

  • Canada Post is continuously challenged by new and improved e-commerce processes. How does an organization in this situation continue to survive and serve?
Study and Discussion Activity

Introduction to lesson and task:

This lesson will encourage students to use diverse thinking to solve a complex problem.

Action (lesson plan and task):

  • Ask students if they have home delivery of mail or if they fetch their mail from a community mail box. Discuss the merits and downside of each.
  • Post the first two paragraphs of the article without the headline on the projector, ending with “transformational changes must be brought to bear.”
  • Ask students to read these paragraphs, then using Think Pair Share, have them use a T-chart to outline the positive and negative impacts of:
    • Charging for home delivery
    • Reducing the number of delivery days
    • Hiking the price of stamps
  • Have them discuss these options and what is meant by transformational change.
  • After a class discussion, distribute the balance of the article for the students to read.
  • Using Edward de Bono’s Six Thinking Hats, have students discuss the Canada Post situation.
  • In small groups, have students develop two or three recommendations, each with a rationale to support Canada Post’s transformation to success.
  • Have each group report to the class one of its recommendations with the rationale.

Consolidation of Learning:

  • Have each student prepare a letter to Public Services Minister Judy Foote outlining one of the recommendations with the rationale that supports it to influence the shape of Canada Post tomorrow.
Success and Additional Learning

Success Criteria:

  • Students understand the issue and are able to write a cohesive letter to the Minister clearly outlining a solution with a rationale.

Confirming Activity:

  • Organize the class into two sides.  Have students debate the following topic:
  • Canada Post is no longer relevant to a digital economy.