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How to build a successful brand

Lesson Plans   |   September 29, 2021

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This article is a case study in how to build a brand.... read more

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How to identify a market niche

Lesson Plans   |   September 22, 2021

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This article is a case study of a startup business that has identified an untapped niche in the market.... read more

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How two women founded a female-centred real estate startup after struggling to find a safe place to rent

In the News   |   September 5, 2021

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When Sheryl Song first moved to Canada in her 20s, she didn’t think finding a safe place to live would be a struggle. But when she turned to online marketplaces such as Craigslist, Kijiji and... read more

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Montreal Twins behind Want retail brand try to take on the likes of Amazon with less-is-more approach

In the News   |   August 17, 2021

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After more than 20 years in fashion and retail, and just 10 months after launching their newest venture, Montreal brothers Dexter and Byron Peart suddenly found themselves in the right place at a rotten time.... read more

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What does it mean to pivot – and do it successfully?

Lesson Plans   |   May 17, 2021

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This article is a case study on how a company pivoted to survive the pandemic. There is further useful material in an associated article entitled It was kind of a blessing: Five independent businesses on... read more

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What does the term ‘logistics’ cover?

Lesson Plans   |   May 12, 2021

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This article is a case study in how the pandemic has accelerated a business model that was just beginning to take shape.... read more

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It was kind of a blessing: Five independent businesses on what they learned from adopting e-commerce during the pandemic

In the News   |   May 7, 2021

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More than a year into the pandemic, COVID-19 has forced many independent businesses online for the first time to try to make up for dropping in-person revenue. And though the road to get there has been rocky,... read more

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Flytographer’s domestic business soars with international travel grounded

In the News   |   April 23, 2021

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In March, Nicole Smith did something she hadn’t done in just more than a year: make a profit. Her Victoria-based company Flytographer had been devastated by the pandemic. The platform connects tourists abroad with local... read more

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What attracts investors to a new venture?

Lesson Plans   |   April 20, 2021

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This article discusses the rapid growth of telemedicine and the interest of investors in funding this kind of business.... read more

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Tech companies want workers, but it’s getting tougher to find them

In the News   |   April 19, 2021

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Technology companies in Canada are running into an age-old frustration as they vie for talent in a highly competitive hiring landscape: It’s tough to find qualified workers. With the wider labour market still in recovery... read more

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Why female-led start-ups need backers

Lesson Plans   |   April 12, 2021

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This article discusses why female entrepreneurs just starting out need investors to back them.... read more

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Toronto startup Second Closet shifts its strategy amid pandemic surge in e-commerce

In the News   |   March 30, 2021

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Toronto storage-and-logistics startup Second Closet is pausing its consumer self-storage services to focus on providing warehousing, delivery and supply-chain services to retailers selling products directly to consumers, as the pandemic accelerates retail’s shift to e-commerce.... read more

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‘It’s been a sprint’: A new wave of business creation is taking hold

In the News   |   March 30, 2021

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Canada is seeing a wave of new businesses take flight as entrepreneurs look past the pandemic or take advantage of new consumer trends, a sign that confidence is returning to an economy that was badly... read more

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Maple set to join rush of Canadian telemedicine and tech IPOs: sources

In the News   |   March 24, 2021

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Loblaw Cos. Ltd.-backed telemedicine provider Maple Corp. is gearing up to join other Canadian virtual health care startups on the public markets. Maple, co-founded in 2015 by CEO Brett Belchetz, a former emergency-room doctor, has... read more

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How to commercialize a brainwave

Lesson Plans   |   March 15, 2021

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This article explores the commercialization of scientific discoveries.... read more

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