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Readers are desperate for books, and publishers want to sell them. Between them is a global logistical mess

In the News   |   December 21, 2021

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The COVID-19 pandemic, and an astonishing renaissance in reading has printers, publishers and bookstores scrambling to adjust. Nearly two million pounds of paper are parked on the floor of Friesens Corp.’s printing plant, a growing... read more

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Why success requires collaboration

Lesson Plans   |   November 22, 2021

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This article explores the post-pandemic work environment.... read more

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What makes people part with their money?

Lesson Plans   |   November 19, 2021

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This article reviews a book that explores how consumers are persuaded or influenced to spend their money.... read more

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Six ways to better understand influence and persuasion

In the News   |   November 4, 2021

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Robert Cialdini wrote the modern book on influence in 1984, offering six universal principles for marketing, negotiating and dealing effectively with colleagues. Richard Thaler and Cass Sunstein nudged that effort ahead with ideas from behavioural... read more

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The special value of female-led startups

Lesson Plans   |   October 22, 2021

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This article discusses how investing in women-led organizations has had a positive impact.... read more

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How to transition from one sponsor to another

Lesson Plans   |   October 20, 2021

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This article discusses the transition from one sponsorship to another.... read more

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Montreal video game developer Ludia tries to recharge creativity with new office space

In the News   |   October 18, 2021

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udia Inc., one of Canada’s major homegrown video-game developers, is expanding its Montreal headquarters and experimenting with new types of work space in a bid to recapture the employee creativity its founder says has been... read more

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How to build a successful brand

Lesson Plans   |   September 29, 2021

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This article is a case study in how to build a brand.... read more

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StandUp Ventures raises $30-million plus for second fund to back promising, women-led Canadian startups

In the News   |   September 23, 2021

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A Toronto venture-capital firm focused on backing Canadian startups led by women has surpassed the goal for its second fund after making a string of promising investments. StandUp Ventures, led by venture-capital veteran Michelle McBane,... read more

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Lululemon replaces Hudson’s Bay Company as official clothier of Team Canada at Olympics and Paralympics

In the News   |   September 23, 2021

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Lululemon will take over as the official outfitter of Canada’s team at the next four Olympic and Paralympic Games. The Canadian Olympic Committee (COC) and the Canadian Paralympic Committee (CPC) announced Thursday that Vancouver-based Lululemon... read more

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How to identify a market niche

Lesson Plans   |   September 22, 2021

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This article is a case study of a startup business that has identified an untapped niche in the market.... read more

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How two women founded a female-centred real estate startup after struggling to find a safe place to rent

In the News   |   September 5, 2021

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When Sheryl Song first moved to Canada in her 20s, she didn’t think finding a safe place to live would be a struggle. But when she turned to online marketplaces such as Craigslist, Kijiji and... read more

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Montreal Twins behind Want retail brand try to take on the likes of Amazon with less-is-more approach

In the News   |   August 17, 2021

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After more than 20 years in fashion and retail, and just 10 months after launching their newest venture, Montreal brothers Dexter and Byron Peart suddenly found themselves in the right place at a rotten time.... read more

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What does it mean to pivot – and do it successfully?

Lesson Plans   |   May 17, 2021

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This article is a case study on how a company pivoted to survive the pandemic. There is further useful material in an associated article entitled It was kind of a blessing: Five independent businesses on... read more

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What does the term ‘logistics’ cover?

Lesson Plans   |   May 12, 2021

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This article is a case study in how the pandemic has accelerated a business model that was just beginning to take shape.... read more

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