This article explores a unique marketing strategy

Appropriate Subject Area(s):

Entrepreneurship, business management, marketing

Key Questions to Explore:

• What is the value of signing up customers as subscribers?

Introduction to lesson and task:

This lesson differentiates between a traditional customer and a subscriber.

Action (lesson plan and task):

1. Discuss with the class what their definition is of a subscriber. Of a customer?
2. Using the chart in Appendix A, ask students to work in pairs to brainstorm the attributes of each.
3. Distribute the article for reading.
4. Using the various subscription models outlined, have students brainstorm a business that could benefit from each model.

Consolidation of Learning:

• Have students use the attributes of a subscriber outlined in Appendix A to develop a want ad for subscribers for two of the businesses identified in #4 above.

Success Criteria:

• Students are able to see the value of a customer as subscriber..

Confirming Activity:

• Ask students to revisit number 4 above and see which models might apply to multiple businesses on their list. This will assist in applying generalizations to specific learnings.