This is a case study of a start-up venture.

Getting Started

Appropriate Subject Area(s):

Entrepreneurship, marketing, public relations

Key Questions to Explore:

  • How can a start-up continue to expand beyond the local community?

Materials Needed:

Lean Canvas model

Study and Discussion Activity

Introduction to lesson and task:

Students will read and review the case study and then, using the information, create a Lean Canvas model for expansion.

Action (lesson plan and task):

  • Distribute the first part of the article, up until Experts Weigh In, to the class for reading.
  • In groups of four, have students discuss the business concept and how Jenny approached the start-up and early growth of her venture.
  • Using the Lean Canvas model template from the link above, have students develop the model they would recommend to Jenny.
  • Have each group share their ideas with the class and ask for feedback.
  • Give each group an opportunity to review the feedback and make adjustments to their model.

Consolidation of Learning:

  • Distribute the expert advice from the article.  Have students read the advice and review it against what they have included in their Lean Canvas model.
Success and Additional Learning

Success Criteria:

  • Students understand how to use the Lean model to chart a course for a venture.

Confirming Activity:

  • Have each student write a one or two-page letter of advice to Jenny based on the Lean  Canvas model developed in their group and incorporating any advice of the experts that is aligned with their own thinking.