This is a case study of a start-up venture.

Appropriate Subject Area(s):

Entrepreneurship, marketing, public relations

Key Questions to Explore:

• How can a start-up continue to expand beyond the local community?

Materials Needed:

Lean Canvas model

Introduction to lesson and task:

Students will read and review the case study and then, using the information, create a Lean Canvas model for expansion.

Action (lesson plan and task):

• Distribute the first part of the article, up until Experts Weigh In, to the class for reading.
• In groups of four, have students discuss the business concept and how Jenny approached the start-up and early growth of her venture.
• Using the Lean Canvas model template from the link above, have students develop the model they would recommend to Jenny.
• Have each group share their ideas with the class and ask for feedback.
• Give each group an opportunity to review the feedback and make adjustments to their model.

Consolidation of Learning:

• Distribute the expert advice from the article.  Have students read the advice and review it against what they have included in their Lean Canvas model.

Success Criteria:

• Students understand how to use the Lean model to chart a course for a venture.

Confirming Activity:

• Have each student write a one or two-page letter of advice to Jenny based on the Lean  Canvas model developed in their group and incorporating any advice of the experts that is aligned with their own thinking.