The article discusses how a company is valued for the public domain and the reasons behind that.
Appropriate subject areas(s):
Entrepreneurship, marketing, future trends, investment
Key questions to explore:
- How are consumer shopping habits changing?
Students will do some research on consumer buying habits.
Introduction to lesson and task:
Students will explore online platforms to understand how they attract customers.
- Survey the class to see if they shop online. If so, what kinds of products do they purchase? What platform are their favourite stores using to sell online?
- Distribute the article for reading.
- In small groups, ask students to brainstorm what factors are impossible for Shopify to predict or control in the future.
- Have them discuss which factors threaten the company’s ability to operate successfully.
- Have students create a grid using the ideas generated in 3 and 4. For example, on the X axis, the number of new customers is a critically uncertain factor: on one end of the axis will be a large number of new customers and on the other end a decline from the current number of customers. Do the same on the Y Axis for ideas generated in question 4.
- In the quadrants have students brainstorm solutions for the specific scenario created by combining axes x and y.
- Share as a class.
Consolidation of learning:
- Have students research the Shopify platform and identify its attributes. Have each student select another online shopping platform and compare and contrast to Shopify. Why does Shopify have such a high valuation?
- Students understand the attributes of a successful online selling platform.
- Ask students to graph the stock price of Shopify and the other shopping platforms they identified earlier. How do they compare? What is the rationale?