This is an excellent article with which to explore the real estate sales market and compare and contrast value propositions.
Introduction to the article (perhaps by having everyone read it)
Have a discussion about the real estate market in your community. What do students know? Have they had any first-hand experience with their family buying, selling or renting property? What was the experience like?
Subject Area(s) covered
Marketing, e-commerce, entrepreneurship, sales
Key things students can learn from this lesson
Students will learn to compare and contrast key aspects of a value proposition to help in decision making.
Action (here’s how we’ll do it)
- Discuss the concept of a value proposition and share some examples with the class.
- Ask each student to look at a business they frequent and identify and share its value proposition.
- Distribute the article for reading.
- In pairs. have students discuss the value proposition offered by Properly. What makes it unique?
Consolidation of learning
- Have students create a chart comparing and contrasting the value proposition between Properly and a local real estate firm they are familiar with. What are the differences and similarities? How would a customer be able to identify and understand this?
- Students can identify a value proposition and understand what it means.
- Have students conduct a video interview with a local real estate agent to identify their value proposition and learn how they articulate this to potential customers. This activity may also serve to offer advice to local realtors who have not thought about this.
Activities to do together
- Take a walk through your neighbourhood or look online at realtor.ca for your neighbourhood. Who are the predominant real estate agents in your neighbourhood? Do these agents specialize in selling, buying or renting? How do you know? What are they offering? Create a chart with three to five of the local agents and compare and contrast their services by going to their websites and/or interviewing them. What is their value proposition?