This article, and another entitled, “How a Canadian Whiz kid plans to upend the smartphone market” (Shane Dingman, February 17, 2015), are case studies of early-stage companies.
Appropriate Subject Area(s):
Entrepreneurship, business management, opportunity identification, marketing, economics, location
Key Questions to Explore:
- What factors contribute to an entrepreneur’s success?
Introduction to lesson and task:
This lesson explores the similarities and differences between two early-stage companies. It is designed to work in conjunction with the lesson plan entitled
‘Toronto Publisher Joe Books finds success in film, TV tie-in deals’, also posted this month.
Action (lesson plan and task):
- Divide the class in two.
- Give half the class the article on Balzac’s coffee and the other half the article on the Smartphone for reading.
- Pair students who have read the same article and have them discuss the following:
- Factors that have given rise to success so far
- Financial model to launch and grow the venture
- Entrepreneur’s philosophy about startup and growth
- Entrepreneur’s vision
- Combine pairs by bringing pairs that have read different articles together.
- In these combined pairs, have each group describe the entrepreneur and venture they read about.
Consolidation of Learning:
- Compare the factors that contributed to the success of these two entrepreneurs to factors in cases you have previously discussed in class. Are there any unique factors here?
- Students are able to identify factors that contribute to the success of a venture.
- If you have not already dealt with it, move on to the other lesson on entrepreneurship which is linked to above.