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Articles of Interest   |   July 13, 2017

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The Bank of Canada’s first interest-rate hike in seven years has set in motion a complex unwinding of a near-decade-long era of easy money. The central bank raised its overnight lending rate by a quarter-percentage-point... read more

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In the News   |   July 7, 2017

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In a continuing push to diversify its entertainment offerings, circus powerhouse Cirque du Soleil has acquired live entertainment company Blue Man Productions LLC for an undisclosed sum of money. The Montreal-based circus group announced the... read more

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In the News   |   June 6, 2017

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The federal government says it is concerned about high cellphone prices and is ordering the telecom regulator to review a recent ruling on roaming that makes it harder for some small wireless companies to provide... read more

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Guest Column   |   May 23, 2017

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Jim Stanford is Harold Innes Industry Professor of Economics at McMaster University and an adviser to Unifor. For a company whose raison d’ être is loyalty, the executives and shareholders of Aimia must wish a... read more

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Lesson Plans   |   May 19, 2017

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This article offers advice to would-be franchisees and provokes thinking about franchises in a different way.... read more

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Lesson Plans   |   May 17, 2017

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This article discusses the introduction of a new product targeting hockey players and how the company is marketing the product.... read more

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In the News   |   May 8, 2017

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Be afraid. Be very afraid. That’s the message many of us have about franchising. But Dr. John Hayes – a journalism professor turned franchising guru, after deciding in 1979 to write a book on the... read more

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Lesson Plans   |   April 13, 2017

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This article discusses the marketing opportunities posed through Canada’s 150th birthday and reminds readers that Canada’s narrative is actually much older.... read more

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In the News   |   April 12, 2017

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No Canadian National Hockey League team has won the Stanley Cup since the Montreal Canadiens hoisted the cherished chalice in 1993. Anthony Morra is hoping that run of futility continues for at least one more... read more

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Lesson Plans   |   April 11, 2017

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This article outlines ideas and beliefs that Terry O’Reilly has learned from his career in marketing and as host of Under the Influence on CBC.... read more

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Lesson Plans   |   March 13, 2017

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This article discusses a new approach to advertising that appears to advance the profitability of the company.... read more

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Lesson Plans   |   March 9, 2017

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This article is a case study of a relative newcomer to the furniture industry in Canada.... read more

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In the News   |   March 2, 2017

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On a sunny, frigid Thursday morning in Toronto, when Olympians Simon Whitfield and Mark Oldershaw paddled a Hudson’s Bay-branded canoe in Lake Ontario, it was more than a bit of marketing Canadiana: It was also... read more

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In the News   |   March 1, 2017

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This I Know By Terry O’Reilly Knopf Canada, 283 pages, $34.00 Terry O’Reilly, host of CBC Radio’s Under the Influence, knows marketing from long years in the trenches, first with ad agencies then as co-founder... read more

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In the News   |   February 21, 2017

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Each week, we seek expert advice to help a small or medium-sized business overcome a key issue. When Victor Tam bought a condo in 2010, he wanted to furnish it in Scandinavian style without falling... read more

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